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SEO : Search Engine Optimization
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| Search Engine
Optimization is the fastest growing industry in cyberspace and
the reason is simple. The search engine is life, especially for a
internet business. If people can't find you, then you might as well
not exist. Looking closely you will find any number of claims for
being put in the top ten, most are way over exaggerated, some are
simply lies. Depending on the style of site, there can be
thousands of entities vying for the same key word, So anyone
guarantying you a top ten placement is blowing smoke. |
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That being said there are several ways of improving
your placement, even to the point of being in the top ten. While the
algorithms that decide these issue change constantly there are only
a few basics involved
- Keyword relevancy
- Links Popularity
- Metatags
- Site Content
- No Spam
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| That last issue is by far the biggest. Avoiding the
spam (useless, or over used, or super hyped content) minefield is
they key at the moment. Knowing how to avoid that, and how to
construct your site to be favored by the top current search engines
is a specialty of mine. I offer no claims, and no promises of
ranking, but I promise to give you the best possible job. But
I can't do this part alone, here is where the co-operation of the
site owner is invaluable. By working together we can avoid the
pitfalls and maintain the success you are looking for. |
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